Make your Mark with Niche Blogging
You may be a Renaissance man, the proud owner of a brain filled with knowledge about pretty much every subject and the ability to perform nearly any task with ease. However, if you wish to make your name in the blogosphere, narrowing your focus to a select topic or two will prove necessary for your Internet writing efforts to prove successful.
When dedicated readers select blogs to frequent, they often look specifically for people who seem trustworthy sources of information on the topics that interest them, not wisenheimers simply trying to make a dime through online writing. To ensure you come across as the former and not the latter, focus on selecting and staying within a niche when blogging.
Pick your Focus
The first time you sit down to begin your illustrious blogging career, you should start not by putting fingers to keys and typing, but instead by thinking critically about your niche. Select an area you know a lot about and in which you have prior experience. A solid knowledge base can prove pivotal in optimizing your efforts at both attracting readers and writing informative blog posts. If, for example, you worked at a hotel in your youth and studied tourism in college, focusing on travel as your niche of choice is ideal. With your prior experience, you’ll likely be able to produce informative blogs on topics such as traveling on a dime or Chicago holiday escapes with ease and authority.
Establishing Your Credibility
You’ll experience more luck attracting and keeping readers if you can make yourself a credible source in your selected niche industry. You can build your credibility in two ways: First, earn credentials in your niche of choice. Take some classes and pick up some certifications to make yourself a more reputable source of information. The second way to improve your credibility is—perhaps quite obviously—by producing consistently high-quality blog content. If readers find your information useful, more often than not they’ll likely revisit your blog.
Building an Audience
Keep readers coming back by not deviating too far from your selected niche. If your focus is nursing, don’t write articles about Christmas gift ideas or back-to-school shopping tips. Filling your blog with these off-topic posts puts you at risk of losing your niche-devoted readers, as they ventured to your blog looking for information on a topic pertaining to your niche, not to read unrelated articles that you compose and post.
Building your Knowledge
To make your blog stand out from the rest, you must present information your readers don’t already know instead of simply regurgitating common knowledge time and time again. Prepare yourself to deliver this top-quality content by working to build your knowledge in your niche area. Take some classes, attend seminars, sign up for conferences or read up on topics pertaining to your selected area of focus to ensure you possess the knowledge necessary to compose blogs that effectively quench your readers’ thirsts for information.
Blog readers want to feel they’re getting their information from an in-the-know expert. To transform yourself into this skilled person worthy of being listened to, focus on establishing and generally staying within your niche. In doing so, you can make yourself seem an expert, enticing readers looking to build their bases of knowledge to turn to you as their trusted source of information.